MultiTimeviews enhance the power of question time views, providing you with a time view of a combination of scores. I.e., you can see on a single time view how different scores vary over time. And since scores can represent question results, you can see how results from different questions evolve over time – if they move together, or at different times, or with no time correlation at all.
MultiTimeviews are defined by Time Series that are added to it. They have the flexibility of reporting data in the same axis or in different overlapping axis.
The horizontal axis in the time view is always “time”, and they vertical axis represents the magnitude of the time series that are added to the time view.
For example, consider that you want to visualize how Ford’s favorability has compared to Toyota’s over time. The InsightStore™ already contain these scores:
- Effective Favorability Index for the “How much do you like Ford cars?” question. The Effective Favorability Index is defined as the sum of respondents that have said they like or love a brand, divided by the total number of respondents (excluding those that haven’t heard of the brand).
- Effective Favorability Index for the “How much do you like Toyata cars?” question
Doing that with MultiTimeviews is easy. All you have to do is define a MultiTimeview to show both indexes.
Building a MultiTimeview
New MultiTimeviews are created from the Reports page. Navigate to that page, select the “New Report” button, and then select the “MultiTimeview” report type. Once you’ve done that, the InsightStore™ will present a page where you have to define the MultiTimeview components, as follows:
The first thing a new MultiTimeview need is a name. This is the name that will appear in other pages in the InsightStore™, and will be seen by all other members of your account. We suggest that you make this name a concise description of your research goals for this MultiTimeView.
Now is time to define the time series. Clicking on the “+Add a time series” button will present a search control with all the scores available in the InsightStore™ (including other MultiTimeviews already defined), exactly the same available for the Scorecards. Once you have selected a score, you can add it to this MultiTimeview, and it will be included in it.
By default, all indexes will be drawn automatically on the same scale in the vertical axis, and always include the origin (i.e. “zero”), as to make the magnitude easy to visualize. But in some situations you may want to configure these scales.
In some situations, the scores may be wildly different, drawing then in the same scale may make it very hard to understand. For instance, if one score varies between 0 and 1, and another varies between 0 and 1000, the timeview line for the first score will appear to be over 0 all the time. To address this, you can change the axis scales. To do so, select the “Separate Axis” checkbox for that Time Series.
In other situations, you may want to not include the origin. To do so, select the “Autoscale Axis” for that Time Series.
You then have the option to click on the “Save” button to persist the MultiTimeview. Once a MultiTimeview is saved, it can be shared with other users in your account just like other objects like Segments, Scorecards, etc.
Here’s how the FordOverToyota MultiTimeview look once fully defined:
And here is how the MultiTimeview looks:
Modifying or deleting a MultiScore
MultiScores can be modified or deleted, by those that have edit rights on it. To do so, just navigate to the MultiScore page, select settings, and make the appropriate changes.