Creating a Segment

A segment is a group of respondents that match a common definition. Segments can be defined by responses to questions, and geographic location. Segments can also be combined with one another to create complex segments.

To create a new segment, click the "New Segment" button on the Segment List page.

Segment Name

The first thing you will need to do is give your segment a name. The name of your segment should be specific to the contents of the segment, or to the purpose of your segment.

For example, a segment defined as: Women, Aged 18-34, Living in the Suburbs - might be named Suburban Women 18-34.

This will help you remember the segment definition as you encounter the segment throughout the system.

Once you have given your segment a name, click the "Create" button.


Now that you have created a segment, the next step is to start defining the segment.

The initial size of your segment includes all available respondents. This number will be decreased as you add constraints to your segment definition.

To add a constraint, click the "Add Another Constraint" button.

From the inline constraint selector, you can choose one of our frequently used constraints, or you can search for any question to which you have access.

Once you have selected a question, you will need to decide which answer options you would like to include. Finally, you will need to determine if you want all of the answer options, or just those from specific time period.

After you have configured the constraint to suit your needs, click the "Add" button.

Complex Definitions

There is no limit to the number of constraints you can add to your segment definition. And by using different types of constraints, you can create complex and very specific segments.

And constraints get you individuals that specifically match your constraint definition. Multiple and constraints only include respondents that match all of the conditions.

And Any constraints (also knows as "Or Constraints") allow you to cast a wider net, and include individuals that match any of the constraints in the And Any section.

And Not constraints work like the and constraints, but instead of including individuals that match the condition, the and not constraint excludes those individuals.


Once you are done building out the definition of your segment, you can save it. To save, click the "Save" button at the bottom of the constraint list.

Do you still need help?

We are always available to answer your questions. For the speediest service, please email