Create a Target

A target is a unique set of questions and settings that renders as a poll when embedded on a website.

Web publishers typically create unique targets for each of the sections of their website. This allows them to send specific questions to a specific audience, and gives them the ability to view data through the lens of each section.

Getting Started

First, click the "Targets" link located in the main navigation in your CivicScience account. This link will take you to the Target List page, and show you any existing targets that exist for your account. From the Target List page, click the "New Target" button.

The first thing you will need to do is give your target a name. The name of your target should be specific to the section of your website that the poll will live on. For example, a target that will live on your sports pages should be named "Sports". This will help identify targets for later use.

Once you have selected a name for the target and click the "Create" button.


Technically speaking, your target now exists, and could be added to your website. However, the next few steps are crucial for creating a unique and tailored experience for your users.

Question Sources

Click on the "Question Sources" tab. Question sources allow you to decide who you trust to ask questions on your site. Sometimes this list is only CivicScience, but you may also see the name of your parent company, a geographical region, or other organization. Rest assured that we will always ask your questions first, but when your question well runs dry, these approved sources can help pick up the slack.

Using the checkboxes, decide to whom you wish to trust, and then hit the "Save" button.

Question Feeds

After you have selected your sources, it's now time to decide what types of questions are most appropriate for your audience. This is where you can ensure that sports questions show up on your sports target, and entertainment questions show up on your arts and entertainment page. It's a good best practice to select only the feeds that you think will appeal to the audience of your page.

Once you have chosen the appropriate feeds for your target, click the "Save" button.


It's important to customize the look and feel of your widget. Our numbers show that integrated designs perform better than designs that contrast the rest of your site. While a design with a strong contrast may draw more eyeballs, it can also be mistaken for an advertisement.

From a customization standpoint, you can change the both the header and footer. Both of these fields accept HTML, and allow you to add things like a poll title. Using a custom stylesheet, you can get creative with the appearance of your poll.


Once you have selected your source, question feeds, and applied your customization, your poll is ready to be added to your web page.

CivicScience polls are integrated using a custom integration code that can be added to virtually any web page. To integrate a poll, you will need to have access to the source code of your page, or you will need to give the integration code to someone with access.

After the poll has been added, it's important to check your website to make sure that the poll is working as you intended. If you have any questions or concerns, please contact us for assistance.

Do you still need help?

We are always available to answer your questions. For the speediest service, please email