Glossary

One of the response options for a question on a poll.

A way to 'cluster' answer options together. A common example would be to group 'I love it' and 'I like it' answers together for a 'Favorable' answer grouping.

A report that compares two or more questions to pull out further information.

A collection of user-configured dashlets.

A piece of information or data used on a dashboard.

Information directly from a respondent.

A menu consisting of three horizontal lines.

Unique information we have about a respondent, such as a cookie or an I.P. address.

A pixel CivicScience provides for synchronizing digital identifiers between CivicScience and its media partners as necessary or desired.

The number of times a poll is viewed.

An attribute for a respondent that is derived from other attributes.

A discovery about the motivations that drive people's actions. Insights are unexpected pieces of information that you didn't know to look for that are discovered in the data.

A vertical three-dot menu.

Currently collecting responses (also called being 'on.')

The publishers whose websites publish CivicScience polls.

Meta-targets allow a media partner to implement one block of code across multiple web pages (targets), with that code changing dynamically based on the URL where the meta-target is located.

A geographic area made up of a group of counties and zip codes. If a location is in the United States, it has a metro code. We use the same metro codes as the Google AdWords API.

All the different ways an organization may want to aggregate data from its sites - by geography, topic, or other divisions.

A method of assigning a question to a web page. The question will show up on that page until it is unpinned.

The device by which we collect data on our media partners' sites.

A poll question asked on one of CivicScience's media partners' sites.

The number that identifies a question in the question library. It is the only number in the URL for the question page. Also referred to as a QID.

Someone who answers a CivicScience poll question.

Answers to our poll questions.

A number that provides an alternative view of question results. Sometimes referred to as sentiments, derivative metrics, or indices.

A report that allowed the user to analyze multiple questions or scores among various segments in a table format. Replaced by the crosstab.

A segment is a group of CivicScience survey respondents (i.e., a segment of the larger U.S. population) compiled based on responses to poll questions.

Data directly from the respondent.

Targets are our code behind the poll units that are placed on a media partner's website. They are used to configure how the poll unit looks, when it loads, where it loads, and what questions are asked on it.

A statistical technique that involves mathematically manipulating data after the fact (i.e., following data collection) to bring the demographics of the survey sample more in line with the demographics of a given population (e.g., the U.S. general population).