Questions fall into three classifications. Only two classifications, value and profile questions, are used for research.
News/pop culture questions
The first question presented to a respondent is usually a news/pop culture question. News/pop culture questions are typically about an exciting or controversial current topic and are designed to grab the respondent's attention.
News/pop culture questions are generally syndicated.
Value questions
The second question presented is usually a value question. Value questions are about consumer brands, celebrities and other people, or current events/topics.
Value Questions might be syndicated or custom.
Profile questions
The third question is typically a profile question. Profile questions help classify respondents regarding gender, age, and other demographic factors.
Profile questions are usually syndicated.